California AG Releases Guidance on “Honest Pricing Law”

Cozen O'Connor
Contact
LinkedIn
Facebook
X
Send
Embed

Cozen O'Connor

  • California AG Rob Bonta has issued guidance regarding California Senate Bill 478, also known as the “Honest Pricing Law” or “Hidden Fees Statute,” that will take effect July 1, 2024.  The new law is designed to eliminate hidden and other “junk” fees, making it illegal for businesses to advertise or list a price for a good or service that does not include all required fees or charges.
  • According to the FAQs, the intent behind the law is that “the price a Californian sees should be the price they pay.” It further clarifies that the law does not limit what types of fees a business can charge, however, the posted price must include the full amount that a consumer must pay for that good or service inclusive of fees. The FAQs also address the law’s specific application to shipping and handling fees, fees for optional services or features, food-delivery platforms, event tickets, and resale of goods on online platforms.
Send Print Report

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cozen O'Connor | Attorney Advertising

Written by:

Cozen O'Connor
Cozen O'Connor
Contact
more
less

PUBLISH YOUR CONTENT ON JD SUPRA NOW

  • Increased visibility
  • Actionable analytics
  • Ongoing guidance

Cozen O'Connor on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign Up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Custom Email Digest
- hide
- hide