For marketing and business development teams to have a real impact on the growth of their firms it is so important for them to have a voice in the strategic decision-making within the firm.
We're excited to cover this topic on the Passle CMO series podcast with Susan Ahern, Chief Marketing & Business Development Officer at Clark Hill. Susan has transformed the way that the Marketing and BD teams operate within Clark Hill, especially in the way that these teams deliver and demonstrate value to the firm. See more +
For marketing and business development teams to have a real impact on the growth of their firms it is so important for them to have a voice in the strategic decision-making within the firm.
We're excited to cover this topic on the Passle CMO series podcast with Susan Ahern, Chief Marketing & Business Development Officer at Clark Hill. Susan has transformed the way that the Marketing and BD teams operate within Clark Hill, especially in the way that these teams deliver and demonstrate value to the firm.
Will Eke hosts as he and Susan explore:
- The role for Marketing and BD as decision-makers influencing the direction of the firm
- The coveted 2020 "Best Marketing Initiative" award at the Managing Partners Forum and the valuable data that helped secure it
- The key to bringing the partnership around to the difficult decisions needed for growth
- Advice for CMOs and marketers looking to influence the future of the firm See less -
