If passed, the proposed American Privacy Rights Act would dramatically transform data privacy compliance obligations for companies operating in the United States. Shannon Yavorsky — head of Orrick’s global Cyber, Privacy & Data Innovation group — joins RegFi co-hosts Jerry Buckley and Sherry Safchuk for a conversation about the background and purpose of the APRA, key provisions in the bill and implications for the financial services industry. The discussion covers potential exemptions based on existing federal financial regulations, which state laws are preempted, and which are not, how a federal privacy enforcement and oversight regime might be structured, and the prospects for legislative action as policymakers focus on the upcoming election season.