Mark Rothrock

Mark Rothrock

Smith Anderson

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The Fourth Circuit Court of Appeals Enters the Cheese Wars: Determining Genericness for Trademark Registration

Recently, the United States Court of Appeals for the Fourth Circuit considered whether “gruyere” cheese can be registered as a trademark in the United States, or whether it is merely a generic term that is not entitled to...more

9/26/2023  /  Food and Drug Administration (FDA) , France , Generic , Generic Marks , Switzerland , Trademark Application , Trademark Litigation , Trademark Registration , Trademarks , USPTO
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