On May 13, 2015, the American Hospital Association (AHA) issued “A Hospital Leadership Guide to Digital & Social Media Engagement.” The Guide is as hip as can be for the AHA, and provides easy to understand and practical tips for hospital leadership to delve into the rapidly changing social media landscape.

The Guide is broken into 4 basic categories: 1) Getting Started; 2) Setting up An Infrastructure; 3) Engaging Patients; and 4) Engaging Employees. The tips are within each category. The entire Guide is user friendly and a great tool for hospital leadership.

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