In This Issue:

- IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE?

Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention.

Trademark cases? Not so much.

That’s part of what makes the case of Blackhorse v. Pro Football, Inc., fascinating. It’s a trademark cancellation proceeding seeking to revoke six federal service mark registrations that include the word “Redskins” with reference Washington, D.C.’s professional football team. The issue has attracted a lot of attention; you might even say it has become something of a political football (sorry, couldn’t help myself )...

- BOSTON STRONG, REVISITED:

In a recent issue of Brandmarking I reported that numerous individuals had applied to register BOSTON STRONG as a trademark, and that this had caused an outcry from people who, in deference to those injured in the Boston Marathon bombing, didn’t want to see the slogan commercially exploited...

- THE KING IS DEAD…

It was bound to happen sooner or later.

For thirteen years, COCA-COLA stood atop the prestigious Interbrand annual list of Best Global Brands. But this year it was passed by not one but two others. Here’s the new top ten...