CCPA Privacy FAQs: Is a business required to provide access to all information about the consumer maintained through a loyalty program?

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Yes.

Some of the rights conferred by the CCPA are limited to data collected “from the consumer”1 whereas other rights apply to data “collected about” a consumer.2 Access rights are part of the latter category.  As a result, if a business receives an access request from a member of a loyalty program, the CCPA requires that the business disclose “the specific pieces of personal information it has collected about that consumer.”3  This may be interpreted by courts as indicating that information must be disclosed regardless of whether the information was collected from the consumer directly, was received from a third party (e.g., a retailer, or a commercial partner), or was generated internally by a business.

For more information and resources about the CCPA visit http://www.CCPA-info.com. 


This article is part of a multi-part series published by BCLP to help companies understand and implement the General Data Protection Regulation, the California Consumer Privacy Act and other privacy statutes.  You can find more information on the CCPA in BCLP’s California Consumer Privacy Act Practical Guide, and more information about the GDPR in the American Bar Association’s The EU GDPR: Answers to the Most Frequently Asked Questions.

1. CCPA, 1798.105(a).

2. CCPA, 1798.110(a)(5).

3. CCPA, 1798.110(a)(5).

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