On October 19, the CFPB announced a proposed rule that it said would accelerate a shift toward open banking, would give consumers more control over their financial data, and would offer new protections against companies misusing consumer data. The proposed Personal Financial Data Rights rule activates a dormant provision of law enacted by Congress more than a decade ago, Section 1033 of the Consumer Financial Protection Act. According to the CFPB, the rule would “jumpstart competition” by prohibiting financial institutions from “hoarding” a person’s data and requiring companies to share data with other companies at the consumer’s direction about their use of checking and prepaid accounts, credit cards, and digital wallets. This would allow consumers to access competing products and services while ensuring that their data would be used only for their own preferred purpose. Among other things, the proposed rule would ensure that consumers: (i) can obtain their personal financial data at no cost; (ii) have a legal right to grant third parties access to information associated with their credit card, checking, prepaid, and digital wallet accounts; and (iii) can walk away from bad service. Comments on the proposed rule must be received on or before December 29, 2023.