On this episode of the CMO Series podcast, we explore the challenges that professionals face in building successful client relationships with someone well-versed in doing just that both in-house and now as a consultant.

Ed Lovatt is lucky to sit down with Megan Senese, Co-founder of Stage, to share her See more +

On this episode of the CMO Series podcast, we explore the challenges that professionals face in building successful client relationships with someone well-versed in doing just that both in-house and now as a consultant.

Ed Lovatt is lucky to sit down with Megan Senese, Co-founder of Stage, to share her journey of transitioning from Big Law to entrepreneurship. Together with her former colleagues, she founded Stage, a marketing and business development company aimed at assisting busy lawyers in expanding their practices.

Megan reflects on the lessons learned from starting a new venture in the legal industry, offering valuable insights and practical tips that in-house business development teams can apply to enhance their strategies and drive growth.

Megan and Ed discuss:

- Megan’s unique career in professional services from KPMG to legal, and now setting up Stage with her former in-house team

- The importance of a client focus in business development

- The different approaches to BD Megan discovered after starting her own company

- The key opportunities for BD that law firms could take advantage of, based on Megan's in-house career experiences

- The significance of understanding the clients and how you go about learning that information and delivering value

- Advice for in-house BD professionals looking to take a more client-focused approach

A full transcription of this episode can be found at passle.net. See less -