We all know that you can’t track what you don’t measure. And you can’t judge the effectiveness of a marketing program without analytics. But with so much data available at our fingertips, it can be overwhelming trying to figure out the best way to track your K.P.I.s.
LISI’s Director of Marketing Technology + Operations, Dan Martin, and Director of Client Strategy, Kristyn Brophy, answer all your burning questions on LISI’s Ask Me Anything: Law Firm Marketing Analytics.
