Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal. One area to apply those lessons will be the top of nearly every managing partner's priority list - client engagement.

To dive into this further, Ed Lovatt is lucky to welcome Paula Zirinsky to Passle's CMO series, former global CMO and Co-founder and Chief Strategist at Structura See more +

Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal. One area to apply those lessons will be the top of nearly every managing partner's priority list - client engagement.

To dive into this further, Ed Lovatt is lucky to welcome Paula Zirinsky to Passle's CMO series, former global CMO and Co-founder and Chief Strategist at Structura Strategy Group. Paula shares her experience and insight on how to take client engagement to the next level.

Together, Ed and Paula explore:

- Paula’s career inside and outside of the legal space and how those roles influenced her thinking around client engagement

- The perception of client engagement within law firms and among lawyers

The idea of romancing clients and prospects and some examples from Paula’s experience

- How lawyers can cultivate relationships and the dos and don’ts of client engagement

- Why saying ‘thank you’ doesn’t go far enough and the ways firms can engage in a more meaningful way

- Advice for other Marketing and BD professionals looking to up their client engagement game

A full transcription of this episode can be found here: https://blog.passle.net/post/102hnaj/cmo-series-ep38-paula-zirinsky-of-structura-strategy-group-on-clients-romance See less -