The typical suit alleges that consumers are misled because a product labeled as “all natural” in fact contains one or more ingredients that are not natural.

A plaintiff who purchased the product can file suit on behalf of all similarly situated consumers. The plaintiff typically claims that, had he or she known that the product contained something that was not natural, he or she would not have purchased the product.

Originally published in www.fooddrink-magazine.com on May 10, 2014.