CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing

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Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.

On this episode of the CMO Series, Alistair Bone has the pleasure of speaking with Maura Brandt, Chief Marketing Officer at Crowell & Moring to get her insights on how to foster a positive and successful culture in legal marketing.

Ali and Maura explore: See more +

Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.

On this episode of the CMO Series, Alistair Bone has the pleasure of speaking with Maura Brandt, Chief Marketing Officer at Crowell & Moring to get her insights on how to foster a positive and successful culture in legal marketing.

Ali and Maura explore:

- Maura’s career highlights and how she came to her current role at Crowell and when she first noticed how important culture was to the success of a firm

- What makes a good culture in a law firm and more specifically in a legal marketing team

- Crowell’s recent brand refresh and how culture played a part of the process

The specific elements that contribute strongly to the culture at Crowell

- What a positive, successful culture means for someone in a marketing or BD position in a law firm

- The role of the CMO in fostering and encouraging a positive culture within the firm

- Advice for legal marketers looking to make a positive impact on the culture at their firm See less -

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