The world is on a mission: beating the coronavirus and making normal life safe again. This is a scientific and medical challenge like no other, but our collective hope is that a viable solution will be found. In parallel, organizations and governments throughout the world are also facing a leadership and management challenge: finding a way to function as a society without putting lives at risk. In response to this, a variety of measures such as COVID-19 testing, temperature screening, immunity certificates, and contact tracing apps have become crucial elements of a fast-moving strategy proving once again that data is today’s most valuable asset.