Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.
Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become See more +
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.
Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become central to the growth of their firm.
Deborah and Ali discuss:
- Deborah’s career journey to her current role and why a revenue-generating mindset was central to that journey
- What it means to be revenue-focused and why it is something that marketers in law firms need to adopt
- The moments in Deborah’s career that shaped her focus on revenue
- What being revenue-minded means for the team in practice
- The resources and infrastructure essential to this approach
- Advice for others trying to be more revenue-focused in their roles
A full transcription of this episode is available here: https://blog.passle.net/post/102imfd/cmo-series-ep108-deborah-ruffins-of-perkins-coie-on-the-lead-to-work-revenue-mi See less -
