Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

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Every CMO in professional services approaches their role from a unique perspective.

On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.

Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become See more +

Every CMO in professional services approaches their role from a unique perspective.

On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.

Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become central to the growth of their firm.

Deborah and Ali discuss:

- Deborah’s career journey to her current role and why a revenue-generating mindset was central to that journey

- What it means to be revenue-focused and why it is something that marketers in law firms need to adopt

- The moments in Deborah’s career that shaped her focus on revenue

- What being revenue-minded means for the team in practice

- The resources and infrastructure essential to this approach

- Advice for others trying to be more revenue-focused in their roles

A full transcription of this episode is available here: https://blog.passle.net/post/102imfd/cmo-series-ep108-deborah-ruffins-of-perkins-coie-on-the-lead-to-work-revenue-mi See less -

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