By any standard, EU Trademarks (EUTMs) are excellent value costing around € 850 to register in one class (plus 50 € for the second class and 150€ for each additional class) covering all 28 member states of the EU. However, the low price of EUTM's is not the only cost benefit. This article focuses on the unique capacity of EUTMs to save costs by eliminating the need to renew national trademarks for all 28 member states of the EU.
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