FTC Issues Much-Anticipated Guidance Regarding "Native" Advertising

Roger Furey, Michael Justus
Katten Muchin Rosenman LLP
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The Federal Trade Commission (FTC) released two highly anticipated documents regarding "native" advertising, namely, its Enforcement Policy Statement on Deceptively Formatted Advertisements and Native Advertising: A Guide for Businesses. The documents detail FTC's views and enforcement approach to native ads and similar types of sponsored content.

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