Music Week reported on the deal announced today between Jack & Jack and Kobalt Label Services spearheaded by Greenberg Glusker Partner Eric Galen. Jack & Jack, primarily known as digital content producers, with more than 110 million views on their YouTube channel and 26 million followers across their various social media channels, will commit to Kobalt for a variety of services including: digital distribution, physical distribution, marketing, international marketing, radio promotion and sync licensing. 

“Jack & Jack are a unique example of how to succeed independently in the new music business by applying the power of social media with traditional artist development and lean startup tactics,” says Galen, who has extensive experience working with online influencers like Jack & Jack. “As an innovative, global music company combining the best of traditional publishing and label services with the most robust technology platform in the business, Kobalt is a natural fit for Jack & Jack.”

Jack and Jack have sold nearly two million songs, releasing 11 original singles independently. They have also independently released a debut EP, Calibraska, which rose to No.1 on iTunes and No.3 on Billboard’s Independent Album Chart. They have previously performed with artists such as Shawn Mendes, Demi Lovato and Fifth Harmony.

Currently Jack and Jack are preparing for their debut album release and have been promoting their new book, You Don’t Know Jacks (HarperCollins, September 6, 2016 release), about how the Nebraska-based pair, ended up releasing a #1 track on iTunes.