[author: Noel Diem]
For years now, having an Indeed employer account has been one of the best ways to find job seekers where they look. No matter what industry you are in, one of the first results for a job search will include a result from Indeed.
Many think of Indeed as a tool for job seekers, but that isn’t true. It is a hiring platform built for employers!
With the need for top talent reaching a pinnacle this year, utilizing platforms like Indeed can be a game-changer for employers. Keep reading to explore using Indeed to streamline your hiring process, attract qualified candidates, and manage recruitment operations.
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How to Post a Job on Indeed For Employers
Finding quality candidates on Indeed starts with a job posting – either a free job posting or a sponsored one. No matter which you choose, you should follow best practices to get more applications.
Here are some essential best practices to ensure the best performance from our team:
- Optimized Posting Dates: When creating job postings, setting a date range for sourcing applicants is essential. According to Indeed’s guidelines, maintaining the freshness and relevance of postings is one of the most important things to get more job applications. We recommend keeping your job postings open for 90-120 days to enhance visibility and attract the right candidates.
- Avoiding Duplicate Postings: Duplicate postings can impact the visibility of your job listings on Indeed and make them look like spam. To prevent this, ensure you have only one posting for each position. Many postings for the same position may result in the removal of all listings from the job search feed. You can track this in your Indeed dashboard.
- Posting Type: Set your Posting Type to ‘Evergreen’ when creating job postings. While this helps maintain visibility, reposting your jobs within the 90-120 day timeframe is still advisable.
- Formatting Pay Rate: To ensure that Indeed recognizes pay rate information, try these:
- Separate decimal places and non-decimal places with a period.
- Avoid using commas, spaces, apostrophes, or shorthand notations like “k” for thousands.
- Use a space before and after hyphens when expressing number ranges.
- Use a space before and after slashes when indicating pay per period.
By following these best practices, whether it’s your first job posting on Indeed or your hundredth, you’ll get more results, better interviews, and the best final hire.
Leveraging the Employer Dashboard
If you want to maximize your recruitment efforts on Indeed for employers, the Employer Dashboard is critical. This powerful tool gives you valuable insights and analytics to optimize hiring strategies. This dashboard comes standard with an Indeed employer account. Through the Employer Dashboard, you can track the performance of your job posts, check candidate applications in real time, and adjust your recruitment process. It lets you view each job posting’s metrics, such as views and clicks. When paired with an applicant tracking system, the information can help you predict your hiring needs, create templates for future success, and even schedule interviews when you find that perfect Indeed resume.
Enhancing Job Post Effectiveness
To get to this blog, you likely used search engines. Job seekers, particularly those on Indeed, LinkedIn, ZipRecruiter, and other job boards, find job openings similarly.
Crafting a compelling job post is crucial to attract top talent on Indeed. Start by writing a clear and concise job title that reflects the position you are hiring for. Use keywords relevant to the role to increase visibility and reach the right candidates. Create an engaging job description highlighting the responsibilities, qualifications, and benefits. Be specific about what you’re looking for in terms of skills, experience, and cultural fit. Avoid jargon or unnecessary buzzwords that may confuse or deter potential applicants. Ensure your post includes essential details such as location, salary range, and company culture. Provide a glimpse into what it’s like to work at your company. Monitor performance metrics to track the effectiveness of your job posts and make necessary adjustments for better results.
Implementing Proper Candidate Screening
One effective way to get better applicants is by defining the key qualifications and skills required for the job. This helps filter out unsuitable applicants right from the start. Pre-employment assessments and skills tests can provide insights into a candidate’s capabilities and cultural fit. Conducting thorough background checks and reference verifications can further confirm a candidate’s credentials and past work experiences. This step ensures that you bring trustworthy individuals who align with your company values on board.
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