2019 presents businesses with new cybersecurity and privacy challenges: rapid advances in technology, sophisticated new cyberattacks and stricter privacy regulations here and around the world, just to name a few. Businesses that fail to plan risk significant financial and reputational damage.

Those at the front of the fight, but out of the headlines will:

• Afford users and consumers true “data self-determination” and transparent control over data while providing a frictionless digital experience.
• Master what data they collect, who has access to it and how long they have it: “Cradle-to-grave” control over data will win the day.
• Master baseline data privacy and security, whether defined by statutory schemes, best practices or voluntary industry standards.
• Remain battle-ready for the critical infrastructure breach (financial, utility and/or transportation).
• Deploy robust methods to repel the email compromise.
• Implement tested response plans for digital deep fakes (false video and audio recordings) and other disinformation campaigns.
• Master vendor and supply chain data security.

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