Europe is the largest market for fund products after the United States. However, despite the advances of the European single market, there remains a confusing combination of pan-European and country specific rules governing the sale of these products in Europe.

The temptation for those new to capital raising in Europe may be to think ‘I’m not going to bother, this is going to take too much effort’ or even, ‘these rules don’t really apply to me.’ However, with forward planning and guidance, the European market remains open to the rest of the world.

The question then becomes, ‘given what I have to sell and who I want to sell it to, what is the best way for me to access those target investors?’