The Complex Labeling Landscape for Plant-Based Meat Alternatives

Jones Day
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With the rise of plant-based alternatives to conventional meat products, the industry has come under scrutiny from government regulators, both in the United States and abroad. In 2019 alone, nearly 30 states considered legislation limiting the ability of plant-based protein producers to label their goods with terms associated with animal meat, such as sausage, burger, and bacon. Given the evolving regulatory frameworks in many states, producers of plant-based meat alternatives must stay abreast of these changes and consult with legal counsel to ensure continued compliance in an ever-shifting legal landscape.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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