The landscape for investment advice is shifting, and an innovative model has emerged that combines technology and investment expertise to deliver high-quality advice at a lower cost than traditional investment advisory services.

Digital or so-called “robo” advisers that use algorithms and technology to offer discretionary investment advice through managed accounts are growing in popularity. The emergence of digital advice is particularly significant for investors who were not previously able to access any advice because of the minimum balances required by other service models, but investors at every level of wealth have been drawn to the value, accessibility and transparency offered by digital advice.