Intellectual property plays an important role in maintaining a competitive edge in rapidly evolving consumer product and consumer packaged goods markets. Consumers expect ongoing product improvements, and savvy companies recognize that protecting innovative products, packaging, and related services and user experiences are essential to achieving business objectives in a crowded marketplace.

This quarterly Sterne Kessler newsletter will provide the latest best practices, news, links, tips, trends, and more – "the goods" – on what's happening at the intersection of consumer products and intellectual property.