Marketing is an increasingly central driver of the growth and success of professional services firms. This is pushing firms to rethink their digital marketing infrastructure and how it can be reshaped to meet the new and ever-changing challenges and opportunities.

There is a growing consensus that the technology behind a firm's digital presence needs to break free from the traditional "build and burn" monolithic approach that has prevailed in professional services which required firms to rebuild their website, bios, content hubs, media center, and often brand once every five years or so.

In this article, Samuel Page, Marketing Director at Passle, sets out what composable architecture is and explores the advantages and benefits for professional service firms from scalability to cost-saving and time efficiency.