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Corporate Branding

Thomas Fox - Compliance Evangelist

Branding Lessons from Bela Lugosi’s Count Dracula for the Modern Compliance Professional

Ed. Note: This week, leading up to Halloween, I will examine lessons for compliance professionals through the lens of the great Universal Movie Monsters: Frankenstein, Wolfman, Dracula, and The Mummy. Today, we consider Bela...more

Quarles & Brady LLP

Indispensable Strategies for Protecting Disposable Products

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As commerce moves more and more online, companies are facing unique challenges with respect to protecting their products, and the low cost of entry for online sellers has contributed to proliferations of knock-off and...more

BakerHostetler

Oops, I Did It Again: Navigating Social Media Posts for Brands

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Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before....more

Mandelbaum Barrett PC

Trademarks: Essential Protection for Smaller Companies

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Trademarks play a crucial role in safeguarding the interests of smaller companies, Todd M. Nosher and Lucian C. Chen shed light on this vital topic in their latest video, emphasizing the importance of early trademark...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - September 2024

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Illinois Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid to participate in Varsity Brands’...more

Holland & Knight LLP

Proposed New York City Legislation Could Negatively Impact the Hotel Industry

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New York City's hotels are a critically important component of the city's tourism and business industries. However, on July 18, 2024, 26 members of the New York City Council introduced Int. 991-2024 (Int. 991) without meeting...more

Braumiller Law Group, PLLC

Hot Topics in International Trade - Managed Services and FTZs

Braumiller Consulting Group VP of Marketing/NBD Bob Brewer is joined by Robert Stein, VP Braumiller Consulting Group, in a discussion on the topic of Managed Services and FTZ's....more

Knobbe Martens

Olympics Advertising – Don’t be Ambushed by Rule 40

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The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more

Mayer Brown

Ambush Marketing in Events

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The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more

Firesign | Enlightened Legal Marketing

Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Mandelbaum Barrett PC

Securing Your Innovations: Intellectual Property Strategies

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With innovation, it is necessary to protect your ideas and products. Intellectual property (IP) rights are crucial for safeguarding the unique offerings of your business and protection of your brand identity. To ensure the...more

BCLP

Ban on Online Sales in a Franchise Network: The French Competition Authority Sanctions Franchisor De Neuville

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On February 6, 2024, the French Competition Authority ("l'Autorité") fined chocolate producer De Neuville 4 million euros for vertical agreements. This decision is interesting in several respects...more

Good2bSocial

How Law Firms Can Conduct a Competitor Analysis on LinkedIn

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Having a robust online presence is essential for law firms looking to stay competitive. LinkedIn, with its professional focus and extensive user base, offers the perfect environment for legal practices aiming to build their...more

BakerHostetler

[Podcast] Trademark and Copyright: The Good Fight

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In 2023, BakerHostetler saw cutting-edge legal issues and also the continuing evolution of fraudulent schemes targeting brand owners. Our attorneys have also dealt with increasingly sophisticated scams involving the misuse of...more

Nutter McClennen & Fish LLP

AI in the Workplace: Balancing Potential, Risks, and Regulations for Employers

Since ChatGPT was released in late 2022, and the subsequent release of Claude, Bing AI, Llama, and Bard, the use of generative artificial intelligence (“AI”) has dramatically increased. Unsurprisingly, employees now use AI at...more

Vinson & Elkins LLP

Trademarks as Assets: Protection in the United States

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Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another. Trademarks are not just legal tools: they are critical assets. They encapsulate the...more

Goodwin

The Continued Rise of Branded Residences: Opportunities and Structuring Considerations For Developers, Hotel Owners, and Brands

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While the general commercial real estate markets have faced more than a year of raising interest costs, fewer deals, and economic uncertainty, the branded-residences sector has not only remained resilient but also has...more

Kohrman Jackson & Krantz LLP

Is Famous Whiskey Really Famous? Exploring Brand Recognition, Trademark Dilution & Fame

Is the dripping wax seal of Maker’s Mark famous? What about the Texas Longhorn Football logo – surely that’s famous, isn’t it? While many would say those are famous and indelible American symbols, in the area of trademark...more

Faegre Drinker Biddle & Reath LLP

From Concept to Commerce: The Art of Trademark Specimens of Use

In the world of trademarks, specimens of use (or proof of use) play a crucial role in obtaining and maintaining a trademark registration with the United States Patent and Trademark Office (“USPTO”). In this blog post, we’ll...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - March 2024: True Fans Keep It Real: Behind the IPR Center's Operation Team Player Public Awareness Campaign

While many brand owners are generally aware of and work with U.S. Customs and Border Protection (CBP) to record trademark and copyright registrations and help with seizures, fewer may understand the role of the National...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - March 2024

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss the IPR Center’s efforts to stop global IP theft and address counterfeiting on both home and foreign turf; a recent TTAB...more

DarrowEverett LLP

Entrepreneurial Success Begins By Navigating Key Legal Lessons

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As often as we hear of the success stories of entrepreneurs, we are not always as privy to the many behind-the-scenes challenges they face. We may hear even less about the legal framework guiding their entrepreneurial dreams....more

Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

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The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Foley & Lardner LLP

Understanding the Risks Associated with Social Media Marketing

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Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

Faegre Drinker Biddle & Reath LLP

New Frontier: Ten Tips for Navigating Brand Protection in the Metaverse

Advances in technology have taken the world by storm in recent years and brand owners must adapt to new forms of expression and brand awareness. Enter the metaverse: an online virtual world where users can interact with each...more

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