News & Analysis as of

Influencers Social Media

Fox Rothschild LLP

Political Influencers: Entering a New World

Fox Rothschild LLP on

Unless you live under a rock, your news feed has been dominated by the upcoming presidential election and opinions about the respective images and branding embodied by the candidates. What seems different this time is the...more

Verrill

Who Needs Rules? Elon's Election $1MM A Day Giveaway

Verrill on

Recently, Elon Musk launched a promotion on X (formerly Twitter). The promotion, however, doesn’t follow the rules that are typically required with promotions. Here’s the ad:...more

Carlton Fields

FINRA and SEC Float Concerns Over Social Media Finfluencers

Carlton Fields on

Social media marketing is an important form of advertising in our digital world, particularly with a target audience of younger investors. This has caught the eye of FINRA and the SEC....more

BakerHostetler

NAD Conference Recap: Who’s Your Sponsor?

BakerHostetler on

The topic of material disclosures was a running theme at this year’s NAD Conference. Following the one-year anniversary of the FTC’s updates to the Endorsement Guides (Guides), NAD staff shared how they were applying and...more

Womble Bond Dickinson

The Challenge of Fair Trials in the Age of Media Saturation

Womble Bond Dickinson on

Social media’s influence on American society carries major implications for the public’s perception of current events. With headlines reaching millions of consumers within minutes, public outrage over racially charged crimes,...more

BCLP

Understanding Consumer Law when Conducting Influencer Marketing Campaigns in the EU and UK

BCLP on

Long gone are the days where brands could rely simply on purchasing advertising space in newspapers or investing in eye-catching brochures to display their products. Now, the world is their oyster with the advance of the...more

Hinch Newman LLP

What Digital Marketers and Influencers Need to Know About the FTC Final Rule Banning Fake Consumer Reviews and Testimonials

Hinch Newman LLP on

As previously blogged about here, following notices of proposed rulemaking in 2022 and 2023, on August 22, 2024 the Federal Trade Commission finalized a rule that will impose monetary civil penalties false and misleading...more

Weintraub Tobin

(Podcast) The Briefing – Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts

Weintraub Tobin on

The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of...more

Weintraub Tobin

The Briefing – Fake Reviews, Real Consequences: Consumer Review Dos and Don’ts

Weintraub Tobin on

The FTC recently announced a new rule to combat fake consumer reviews and testimonials. Scott Hervey and Jessica Marlow explain how this decision will impact businesses and the influencer marketing industry in this episode of...more

BCLP

What the FTC’s Final Rule Means for Fake Indicators of Social Media Influence and Fake Review Websites

BCLP on

In this post, part of a six-part series on the FTC’s Final Rule on Consumer Reviews and Testimonials, we explore what the FTC means in prohibiting the use of fake indicators of social media influence, and fake review...more

Morrison & Foerster LLP - Social Media

Social Links: Tinder, TikTok, and the Copacabana

Double-check before swiping right. Ubiquitous dating app Tinder scored a court victory when the U.S. District Court in New Jersey ruled in Ciapinska v. Tinder that the arbitration clause in the app’s terms of use (TOU) is...more

Moritt Hock & Hamroff LLP

FTC Issues Final Rule Banning Fake Reviews And Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) struck a blow against deceptive advertising by issuing its Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials. The Rule bans the creation, sale...more

Troutman Pepper

FTC Issues Final Rule on Fake Reviews and Testimonials

Troutman Pepper on

Earlier this month, the Federal Trade Commission (FTC) announced a final rule to combat fake reviews and testimonials...more

Wiley Rein LLP

Wiley Consumer Protection Download (August 20, 2024)

Wiley Rein LLP on

Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

Jackson Lewis P.C.

What Companies Can Learn from FINRA’s Significant Enforcement Areas in First Half 2024

Jackson Lewis P.C. on

For securities industry employers, Financial Industry Regulatory Authority (FINRA) disciplinary actions and fines can be costly. FINRA disciplinary actions in the first half of 2024 show three areas of significant regulatory...more

Gardner Law

FDA Faces Pressure to Enhance Oversight of Online Prescription Drug Promotions

Gardner Law on

The U.S. Food and Drug Administration (FDA) is facing pressure from Congress and the medical community to enhance its oversight of online prescription drug advertising. The pressure comes amidst growing concerns about social...more

Venable LLP

FTC Fines Car Companies $10 Million Calling Out Influencers and Endorsers

Venable LLP on

This summer the Federal Trade Commission (FTC) has turned up the heat on two companies that provide extended car repair coverage, CarShield and American Auto Shields, for deceptive and misleading advertising and telemarketing...more

Fisher Phillips

Groundbreaking Illinois Law Protects Child Influencers from Financial Exploitation: How Could It Impact Your Business?

Fisher Phillips on

Illinois is the first state to enact a law protecting the financial interests of child influencers. The law, which took effect July 1, addresses what had been gaps in child labor law in light of modern issues and targets...more

Kelley Drye & Warren LLP

Cameo Settles with 30 AGs Over Endorsement Issues

Cameo is a platform where people can pay celebrities to record videos with scripted personal messages. Jimmy Kimmel recently used the platform to see if he could get George Santos to say silly things and then Kimmel aired...more

Holland & Knight LLP

The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials

Holland & Knight LLP on

In this episode of his "Clearly Conspicuous" podcast series, "The FTC's Proposed Rule Banning Deceptive Reviews and Testimonials," consumer protection attorney Anthony DiResta examines a proposed rule from the Federal Trade...more

Mayer Brown

Ambush Marketing in Events

Mayer Brown on

The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more

Kelley Drye & Warren LLP

Court Considers Vodka Influencers’ Posts

Two men – we’ll call them Mario and Alin – purchased Blue Ice Vodka based, in part, on social media posts in which various influencers suggested that the vodka was a ​“healthy product” that can help with personal fitness and...more

Hogan Lovells

UK: Finfluencers beware - The FCA is closing in

Hogan Lovells on

The UK Financial Conduct Authority (FCA) has brought criminal charges against nine individuals in relation to an unauthorised foreign exchange trading scheme promoted on social media....more

Troutman Pepper

FINRA’s Crackdown on Firms’ Use of Social Media Influencers Continues

Troutman Pepper on

The Financial Industry Regulation Authority’s (FINRA) Enforcement Division recently announced a resolution to a nearly two-and-a-half-year investigation in which TradeZero America, Inc. (TradeZero) agreed to pay a fine of...more

Holland & Knight LLP

Podcast - Influenciadores y Publicidad

Holland & Knight LLP on

En este episodio del podcast "A Lo Legal En Par Minutos", nuestro socio Edwin Cortés habla con Camila López, abogada de propiedad intelectual, sobre los influenciadores y la publicidad en redes sociales. La abogada detalla la...more

369 Results
 / 
View per page
Page: of 15

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide