CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
Behind the Scenes of a Legal Rebrand with Erica Roman of Cole Schotz - Passle's CMO Series Podcast
Critical Access to Care in Rural Communities
Increasing Hospital Profitability Through Transformative Integrations
Hospital Restructuring and Strategic Partnerships
Podcast: The Briefing from the IP Law Blog - Cleveland Now Has Two Guardians: The Baseball Team and the Roller Derby Team Settle Their Case and Agree to Joint Use
The Briefing from the IP Law Blog - Cleveland Now Has Two Guardians: The Baseball Team and the Roller Derby Team Settle Their Case and Agree to Joint Use
Podcast: The Briefing from the IP Law Blog: Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team Clash Over IP
The Briefing from the IP Law Blog - Guardians of the Trademark: Cleveland Baseball Team and Cleveland Roller Derby Team Clash Over IP
Podcast: The Briefing by the IP Law Blog - Could a Trademark Search Have Saved ‘The Cleveland Indians’ Botched Rebrand?
The Briefing by the IP Law Blog: Could a Trademark Search Have Saved ‘The Cleveland Indians’ Botched Rebrand?
The United States Supreme Court is set to take on a trademark infringement case that may have a lasting impact on the concept of corporate separateness. In Dewberry Group, Inc. v. Dewberry Engineers Inc., the Supreme Court...more
Learning Objectives: - The Science: The importance of reputation and its impact on ethics, compliance and speak up culture. - Examples: We'll share examples of how various E&C programs are tackling rebranding efforts...more
Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting compelling brand narratives, and fostering a cohesive firm culture, all contribute to a brand...more
The small blue bird adorning nearly every company’s social media section. The verbiage “tweet” and “retweet” working their way into the fabric of modern language. The creation of character-limited, short-form posts as a new...more
It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more
Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on. On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a...more
This episode was previously recorded and released by Waller on February 12, 2023, and has been rebranded and relaunched now that Waller is a part of Holland & Knight. In our third episode of our "Hospitals at a Crossroads"...more
This episode was previously recorded and released by Waller on November 7, 2022, and has been rebranded and relaunched now that Waller is a part of Holland & Knight. In our second episode of our "Hospitals at a Crossroads"...more
This episode was previously recorded and released by Waller on October 11, 2022, and has been rebranded and relaunched now that Waller is a part of Holland & Knight. In this episode of Counsel That Cares, we are launching a...more
Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like a luxury in the face of fast-paced work environments. There is a great deal of work involved....more
In late October, Facebook announced that it would change its name to Meta, signaling a shift of the social media giant’s focus toward the metaverse, a virtual space where social media, gaming, augmented reality, virtual...more
In this episode of The Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss an update in the trademark legal battle between the Cleveland Guardians Baseball and Roller Derby teams....more
In this episode of The Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo provide an update on the legal battle between the Cleveland Guardians Baseball and Roller Derby teams. ...more
In this episode of the Briefing from the IP Law Blog, Scott Hervey and Josh Escovedo discuss the latest developments in the trademark dispute between the Cleveland Guardians Baseball Company – formally the Cleveland Indians –...more
On Tuesday, October 26, 2021, Cleveland Roller Derby filed suit against the Cleveland Guardians Baseball Company, LLC, which is the entity formerly known as the Cleveland Indians Baseball Company, over its intent to rebrand...more
In this week’s episode of the Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the Cleveland Indians' attempt to rebrand as the Cleveland Guardians, and the complications that arose surrounding that...more
In this week’s episode of the Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss the Cleveland Indian’s attempt to rebrand as the Cleveland Guardians, and the complications that arose surrounding that...more
Fed officials wrapped their June meeting yesterday with the news that “they expected to raise interest rates from rock bottom sooner than they had previously forecast.” That translates to a potential two incremental increases...more
This week’s Update features a number of stories on the largest online distributors as well as a story on an interesting new player that focuses exclusively on hoteliers’ “beyond bed” ancillaries and experiences. Enjoy....more
The last year has seen urgent discussions concerning racism, discrimination, police violence, inequality, and social justice come to the forefront of life in the United States. Corporate America – and its brands – responded...more
So you’re thinking about changing your company name, brand, or both. We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more
Businesses are not stagnant, and products change both in name and content. Brands are acquired as part of an acquisition, lines are extended in licenses, product lines are extended as businesses change. How do attorneys work...more
As the number of workers in the manufacturing industry aged 55 and older continues to increase, the ability of manufacturing employers to fill open positions becomes more challenging. The next generation of workers interested...more
Amidst public criticism and pressure from corporate sponsors, many well-known brands are taking a hard look at their trademarks and choosing to move in a new direction. These changes are impacting brands in various industries...more