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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

How Law Firms Can Benefit from AI-Generated Marketing Content

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Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more

Good2bSocial

The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

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Navigating A Cookieless Future: PPC Strategies For Law Firms in a Privacy-First World

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The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more

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Boost Your Law Firm’s Webinar Sign-Ups: A 10-Step Guide

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Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more

Mintz

These Environmental NGOs should stick to trying to end the climate crisis and not stoke skepticism about our justice system.

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I was sad to see the Law 360 report that a coalition of environmental and human rights NGOs have petitioned President Biden to pardon former attorney Steven Donzinger who was jailed for criminal contempt of court in 2021,...more

McDonnell Boehnen Hulbert & Berghoff LLP

How AI Is Changing the Internet

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This Internet has gone through many revolutions, technical and otherwise.  Each time it has emerged stronger and more robust than before. One can trace the origins of the Internet to the connection of four computers in 1969....more

Array

This Week in eDiscovery: Discovery Requests of Private Email and Social Media Accounts, Plus, Microsoft Unveils “Air Gapped” LLM

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Courts Rule for Private Email and Social Media Discovery - In two separate recent rulings, courts granted discovery related to private email accounts and private social media account usernames in requests made by...more

Good2bSocial

How Law Firms Can Enhance Their Demand Generation Efforts

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In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

Good2bSocial

13 Demand Generation Strategies to Implement for Law Firms

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The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

Stokes Wagner

New York Says No to Peeping in Employees’ Electronic Devices

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On September 14, 2023, New York’s Governor, Kathy Hochul, signed Assembly Bill 836 (“A836”) into law which prohibits employers from requesting or requiring access to personal accounts such as texts, emails, and mobile...more

Good2bSocial

10 Essential Demand Generation Strategies for Lawyers

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While convincing a prospect to take action is always the primary goal, it’s not going to happen unless you can accompany them on their journey from awareness to eventual conversion. In order for that to occur, potential leads...more

Good2bSocial

Demand Generation for Lawyers

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Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand...more

Kohrman Jackson & Krantz LLP

Don’t Take The Bait: How To Prevent A Phishing Attack

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It’s late Friday afternoon and the COO of your company emails you with an urgent request to send him the HR spreadsheet you have been working on. Frantic, you immediately reply and send him the requested information. But it...more

Good2bSocial

AI in Legal Marketing: How to Leverage this Powerful New Technology for Your Next Campaign

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If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years...more

EDRM - Electronic Discovery Reference Model

[Webinar] Important eDiscovery Case Law Decisions for November 2023 - November 16th, 1:00 pm - 2:00 pm ET

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It’s time to be thankful – for eDiscovery case law! Our November 2023 monthly webinar of cases covered by the eDiscovery Today blog discusses permissive inference sanctions for destruction of video, sanctions for failing to...more

K2 Integrity

Cybersecurity Awareness Month: Evading Phishing Attacks

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This article concludes K2 Integrity’s mini-series promoting the importance of Cybersecurity Awareness Month. Throughout October, we have been providing tips and solutions to organizations to commemorate the 20-year...more

Good2bSocial

The Ultimate Guide to Law Firm Digital Marketing

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When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more

K2 Integrity

Navigating Work and Travel: Essential Actions for Companies Looking to Keep Their Data Secure

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Many organizations give employees the ability to work from anywhere, adding convenience and flexibility to work and personal schedules. However, with this flexibility comes responsibility—the responsibility to protect the...more

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How To Build Credible Backlinks Through Guest Blogging

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When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more

Frantz Ward LLP

Service of Process by E-Mail and Other Alternative Methods Authorized Under Federal Law

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Federal courts have authorized alternative service of process, including service by e-mail, where a defendant has evaded service and the proposed alternative method is reasonably calculated to provide notice of the action and...more

Good2bSocial

10 Simple Tips to Increase Your Law Firm’s Webinar Registrations

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Webinars are a fantastic way to share your firm’s expertise and generate leads, and they’ve become even more important during the pandemic. However, simply hosting webinars isn’t going to do much for your marketing...more

Good2bSocial

SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

Reveal

What is ESI? A Lawyer’s Guide to Digital Records Management

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The International Data Corporation (IDC) estimates that by 2025, the world will have 175 zettabytes of digital data—which, if stored on DVDs, would create a stack tall enough to circle the earth 222 times. As organizations...more

Good2bSocial

How Law Firms Can Use LinkedIn’s New A/B Testing

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Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B...more

Davis Wright Tremaine LLP

Connecticut Expands Regulation of Consumer Data Privacy

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The Connecticut legislature passed and the governor recently signed amendments to the Connecticut Data Privacy Act (CTDPA), the state's comprehensive consumer data privacy law, which goes into effect July 1, 2023. Some...more

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