News & Analysis as of

Testimonial Statements

Alston & Bird

FTC Issues Final Rule on Fake Reviews and Testimonials

Alston & Bird on

Our Consumer Protection/FTC Team breaks down the newly effective Federal Trade Commission final rule prohibiting misleading online reviews....more

Lowenstein Sandler LLP

SEC Settles Against Nine Investment Advisers for Marketing Rule Violations, Underscoring the Continued Priority of Marketing Rule...

Lowenstein Sandler LLP on

On September 9, the U.S. Securities and Exchange Commission (SEC) announced another series of settlements with registered investment advisers for violations of Rule 206(4)-1, as amended (Marketing Rule), under the Investment...more

Bass, Berry & Sims PLC

How Can Healthcare Providers Respond to Online Patient Reviews Without Violating HIPAA?

Bass, Berry & Sims PLC on

Current and potential patients are taking to the internet to share opinions and make decisions about healthcare providers. Good reviews can convert prospective healthcare consumers into patients, while bad reviews,...more

WilmerHale

FTC Finalizes Rule Banning Fake Reviews and Testimonials & Touts New Rule at Open Commission Meeting

WilmerHale on

The Federal Trade Commission (the FTC or the Commission) voted on August 14 to approve its Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule). The Final Rule, which will be effective on October...more

Mintz - Antitrust Viewpoints

FTC Launches Operation AI Comply with Five Enforcement Actions Involving AI Misuse – AI: The Washington Report

On September 25, 2024, the Federal Trade Commission (FTC) announced five enforcement actions against companies that allegedly used AI to further deceptive or unfair conduct. The actions are part of the FTC’s Operation AI...more

Hinch Newman LLP

What Digital Marketers and Influencers Need to Know About the FTC Final Rule Banning Fake Consumer Reviews and Testimonials

Hinch Newman LLP on

As previously blogged about here, following notices of proposed rulemaking in 2022 and 2023, on August 22, 2024 the Federal Trade Commission finalized a rule that will impose monetary civil penalties false and misleading...more

BCLP

What the FTC Final Rule Means for Reviews and Testimonials: A Six-Part Series

BCLP on

The Federal Trade Commission (FTC) has published a long anticipated Final Rule on the Use of Consumer Reviews and Testimonials that prohibits certain practices the FTC deems misleading or deceptive, provides additional...more

Good2bSocial

12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

Good2bSocial on

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

BCLP

Part 6: What the FTC’s Final Rule on Reviews and Testimonials Means for Enforcement, Penalties

BCLP on

In this post, the final part of our six-part series, we explore the nuances of the “teeth” of the FTC’s Final Rule on consumer reviews and testimonials—the money the FTC can recover for violations of the Final Rule....more

Fenwick & West LLP

The FTC Cracks Down on Fake Reviews with New Rule

Fenwick & West LLP on

The Federal Trade Commission (FTC) has recently announced a final rule that, among other things, prohibits the fabrication and manipulation of consumer reviews, testimonials, and the misuse of social media indicators in...more

BCLP

What the FTC’s Final Rule Means for Fake Indicators of Social Media Influence and Fake Review Websites

BCLP on

In this post, part of a six-part series on the FTC’s Final Rule on Consumer Reviews and Testimonials, we explore what the FTC means in prohibiting the use of fake indicators of social media influence, and fake review...more

BCLP

Part 4: What the FTC’s Final Rule Means for Insider Reviews

BCLP on

In this post, part of a six-part series on the FTC’s Final Rule on Consumer Reviews and Testimonials, we explore what the Final Rule means for so-called “insider” consumer reviews and testimonials, and also review...more

Perkins Coie

FTC Finalizes Rule Banning Fake Reviews and Testimonials

Perkins Coie on

The Federal Trade Commission (FTC) recently finalized its Rule on the Use of Consumer Reviews and Testimonials (Rule) to combat fake reviews and testimonials. The finalized Rule comes after the FTC reviewed 100 public...more

Hogan Lovells

FTC publishes final rule banning fake consumer reviews and testimonials

Hogan Lovells on

On August 22, 2024, the U.S. Federal Trade Commission (FTC or the “Commission”) finalized its Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (“Final Rule”). The Final Rule prohibits the sale and...more

Goodwin

FTC Finalizes Long-Awaited Rule on Use of Consumer Reviews and Testimonials

Goodwin on

On August 14, 2024, the Federal Trade Commission (“FTC”) published its long-anticipated Final Rule on the Use of Consumer Reviews and Testimonials (“Final Rule”), marking a significant development in the regulation of online...more

BCLP

Part 3: What the FTC’s Final Rule Means for Incentivized Reviews

BCLP on

In this post, part of a six-part series, we explore what the FTC’s Final Rule on consumer reviews and testimonials means for incentivized reviews. The Final Rule prohibits businesses from providing compensation or other...more

ArentFox Schiff

From Gen AI to Gen Z (Influencers): New FTC Rule Bans All Fake Reviews

ArentFox Schiff on

In an era in which fake reviews run rampant and artificial intelligence (AI) can craft countless deceivingly realistic product reviews with minimal effort, the Federal Trade Commission (FTC) has taken a bold step forward for...more

BCLP

Part II: What the FTC’s Final Rule Means for Fake Reviews, Testimonials

BCLP on

The Federal Trade Commission, as we previously reported, has published a Final Rule on consumer reviews and testimonials that prohibits certain practices the FTC deems to be deceptive or misleading in six areas: (1) fake or...more

Moritt Hock & Hamroff LLP

FTC Issues Final Rule Banning Fake Reviews And Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) struck a blow against deceptive advertising by issuing its Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials. The Rule bans the creation, sale...more

BCLP

What the FTC’s final rule means for reviews and testimonials - part I

BCLP on

The Federal Trade Commission (FTC) has published a long anticipated Final Rule that prohibits certain practices that the FTC deems misleading or deceptive when it comes to consumer reviews and testimonials. As we anticipated...more

Fox Rothschild LLP

FTC Issues Rule to Combat Fake Reviews and Testimonials in Advertising

Fox Rothschild LLP on

Have you ever read a testimonial in an advertisement or the reviews on a product page and wondered if they were coming real customers? After a recent rule issued by the Federal Trade Commission (“FTC”), you can be more...more

BakerHostetler

[Podcast] AD Nauseam: We Give This Podcast 5 Stars – A Closer Look at the FTC Rule on Consumer Reviews and Testimonials

BakerHostetler on

On today’s episode of AD Nauseam, Amy and Daniel talk about the FTC’s newly finalized rule on the use of consumer reviews and testimonials....more

Epstein Becker & Green

Dissecting the New FTC Final Rule That Regulates “Fake Reviews” and More

Epstein Becker & Green on

On August 14, 2024, the Federal Trade Commission (“FTC”) announced a new final rule aimed at regulating fake consumer reviews, testimonials, insider reviews, company-controlled websites, and fake indicators of social media...more

Mitratech Holdings, Inc

Switching Background Screening Vendors: 6 Tips To Make The Change

Choosing the right background screening vendor is a crucial step for any organization. The stakes are high, and getting it wrong can lead to costly mistakes or legal troubles. If you’re considering making a switch, you’re not...more

Brownstein Hyatt Farber Schreck

FTC Finalizes Rule to Combat Deceptive Online Reviews

On Aug. 14, 2024, the Federal Trade Commission (FTC) finalized new rulemaking to combat deceptive acts and practices in online reviews and testimonials. The new final rule, Trade Regulation Rule on the Use of Consumer Reviews...more

177 Results
 / 
View per page
Page: of 8

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide