A makegood, as the name implies, is the mechanism by which a media provider will make the advertiser whole for advertisements that don’t run at all (e.g., media is preempted by a breaking news story) or run improperly...more
A while back, I wrote an article titled “3 Things to Address in Digital Media Agreements,” which focused on issues related to the purchase or sale of ad space on different media channels (e.g., websites and mobile...more
3/12/2024
/ Advertising ,
Commercial Contracts ,
Contract Terms ,
Indemnification ,
Licenses ,
Maintenance ,
Online Advertisements ,
Online Platforms ,
Representations and Warranties ,
Service Agreements ,
Service Contracts ,
Third-Party Service Provider
If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always used consistently, making...more
2/13/2024
/ Advertising ,
Cookies ,
Data Privacy ,
Digital Media ,
Hashtags ,
Online Platforms ,
Privacy Laws ,
Risk Management ,
Scripts ,
Software ,
Software Developers ,
State Privacy Laws ,
VPPA ,
Web Tracking ,
Wiretap Act
As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more
The ad creative has been produced and approved. The media plan has been crafted. Now it’s time to execute on the plan, and that involves buying the media - i.e., purchasing ad space to place your ads on different media...more
“What is ad tech?” That is a question I’ve been asked and have answered numerous times. ...more