What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more
Q&A with industry leader Samantha McKenna of #samsales fame....more
A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more
Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more
Don't mistake having the means to publish with having an audience....more
As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more
How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more
An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more
A look at some of the most popular topics on JD Supra during all of 2017....more
It’s almost 2018, do you know what your data is doing?...more
In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more
You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more
We're all writing for an online audience - but we don't all write anticipating the behavior of online readers.
Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more
Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles.
Part of Adrian Lurssen's series of quick-hit content...more
A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more
Meet your readers on their terms....more
Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing.
This is a powerful presentation for any lawyers interested in using their...more