Alan Pate

BakerHostetler

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All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part IV

—PART IV— Commercial and Noncommercial Inextricably Intertwined Speech - The Bolger court found that the mailings constituted commercial speech “notwithstanding the fact that [informational pamphlets]...more

10/3/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part II

In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin, we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice....more

10/2/2014 / Advertising , Commercial Speech , Federal Trade Commission (FTC) , First Amendment , Native Advertising , Online Advertisements , Social Networks

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part I

Understanding the Once And Future Native Advertising - What is “Native Advertising”? The definition of “native advertising”, or simply “native”, is admittedly an elusive one. There are many definitions put forth...more

10/2/2014 / Advertising , Big Data , Facebook , Mobile Ad Networks , Mobile Apps , Native Advertising , Snapchat , Social Networks , Twitter

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