Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients.
For CMOs, understanding and aligning the marketing budget...more
Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference in San Diego.
We’re excited to bring you...more
Training and developing the next generation of lawyers is a key driver for a firm’s long-term success.
Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more
Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices.
Alistair Bone is joined by Maggie...more
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm.
This week on the CMO...more
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight.
We're so grateful to dive into this topic,...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders and voices involved in making change?
Marketing and BD professionals are, in fact,...more
In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and Training, at Morgan Lewis, Ali Bone delves into the detail of how to identify the right BD...more
It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t have to be the case. The most successful firms are those that can balance long term...more
The function of marketing is becoming more central to the growth and success of law firms, with marketers and BD professionals becoming key influencers in the strategic direction of their firms.
Ali Bone is delighted to be...more
Even before the events of the last couple of years, law firms have seen a significant shift in the role and importance of Marketing and Business Development.
The guest joining Passle on this edition of the CMO Series has a...more
Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of Passle's CMO Series, Alistair Bone is joined by a legal marketer setting the best practises...more