Amanda Phillips (Pierzynski)

Amanda Phillips (Pierzynski)

Kerr Russell

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Influencer Marketing: Navigating Legal Requirements For Transparent Relationships

“Influencer marketing” generally involves collaborating with social media influencers to promote products or services in exchange for compensation, freebies, or other benefits. Contrary to popular belief, social media...more

8/15/2023  /  Advertising , Celebrity Endorsements , Disclosure Requirements , Federal Trade Commission (FTC) , FTC Act , FTC Endorsement Guidelines , Influencers , Marketing , Online Endorsements , Social Media
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