Andrea Schettino

Andrea Schettino

Hogan Lovells

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Latest Posts › Intellectual Property Protection

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Foul play - first enforcement of Italian Decree on ambush marketing

On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more

5/10/2022  /  Advertising , Ambush Marketing , Competition Authorities , Corporate Branding , Intellectual Property Protection , Italy , Marketing , Olympics , Trademarks
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