Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more
3/28/2025
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Content Marketing ,
Content Strategy ,
Employee Training ,
Law Practice Management ,
Legal Technology ,
Machine Learning ,
Marketing ,
Thought Leadership
Be cautious, be curious, be vigilant, and be brave. Those were the words of the New York State Bar Association’s Task Force on Artificial Intelligence. It is good advice. GenAI is here and lawyers need to understand its...more
8/12/2024
/ Advertising ,
American Bar Association (ABA) ,
Anti-Discrimination Policies ,
Artificial Intelligence ,
Bias ,
Client Representation ,
Compliance ,
Confidentiality Policies ,
Data Security ,
Due Diligence ,
Duty of Candor ,
Legal Ethics ,
Litigation Fees & Costs ,
Machine Learning ,
Oversight Duties ,
Privileged Communication ,
Rules of Professional Conduct ,
Supervision ,
Training
Spoiler alert straight from Google:
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”
If your law firm’s digital...more
Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more
The #FollowFriday Conference is quickly approaching and that has the LISI team thinking of the Key Pillars of #FollowFriday. Taryn Elliott, Director of Client Success + Marketing, Ann Caskey, Legal Content Writer + Editor,...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
1/4/2023
/ Advertising ,
Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Ethics ,
Marketing ,
Podcasts ,
Privacy Laws ,
SEO ,
Social Media ,
Website Design ,
Websites
December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more
Awards announcements seem to saturate attorney marketing. Although publicizing an award can be a great opportunity to advertise yourself and your firm, it should be done with care and purpose. Keep reading for five things to...more
On this episode of News + Views + To Do’s, Ann Caskey, LISI’s Legal Writer + Content Editor, is joined by John McElroy, Head of Commercial Disputes & Partner at Hausfeld & Co LLP, where they discuss the experience of being...more
We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more
5/19/2022
/ Blogs ,
Business Development ,
Client Retention ,
Content Strategy ,
Legal Writing ,
LinkedIn ,
Online Reputation ,
Social Media ,
Twitter ,
Websites ,
Young Lawyers