On October 16, the Federal Trade Commission announced final “click-to-cancel” amendments to its Negative Option Rule.
Under the FTC’s amended Negative Option Rule...more
On August 14, the Federal Trade Commission (the “FTC”), acting unanimously pursuant to its authority under Section 5 of the Federal Trade Commission Act, announced the adoption of a final Trade Regulation Rule on the Use of...more
On November 15, 2023, the FTC announced that it had issued fourteen Warning Letters to the two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute (“the Associations”), as well...more
For the first time since 2009, the Federal Trade Commission (“FTC”) released changes to the FTC’s Endorsement Guides, which advise advertisers, brand ambassadors and endorsers (collectively, “endorsers”) on what practices may...more
7/11/2023
/ Advertising ,
Corporate Counsel ,
Disclosure Requirements ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair or Deceptive Trade Practices
On July 1st, the Federal Trade Commission (FTC) issued a new rule to deter what the Commission characterized as “rampant fraud” in the use of Made in USA labels. The effective date of the new rule will be thirty days from...more
This month, the Federal Trade Commission issued a plain English guide “Disclosures 101 for Social Media Influencers” (the “2019 Guide”). The 2019 Guide is a clear and unambiguous warning to social media influencers that they,...more