Co-branding has helped mega worldwide brands increase their sales and their reach.
BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a four-piece set of luggage...more
1/30/2025
/ Co-Branding ,
Contract Terms ,
Cross-Licensing Agreement ,
Goods or Services ,
Intellectual Property Protection ,
Joint Venture ,
Licenses ,
Popular ,
Risk Management ,
Trademark Infringement ,
Trademarks
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about: USPTO...more
1/13/2025
/ Damages ,
Filing Fees ,
Final Rules ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
SCOTUS ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
9th Cir....more
11/27/2024
/ Appeals ,
Artificial Intelligence ,
Audits ,
Counterclaims ,
Preliminary Injunctions ,
Technology ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Modernization Act (TMA) ,
Trademark Registration ,
Trademarks ,
Use in Commerce ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Third...more
10/25/2024
/ Appeals ,
Damages ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Likelihood of Confusion ,
Misappropriation ,
Name and Likeness ,
Petition for Writ of Certiorari ,
Rogers Test ,
SCOTUS ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks ,
Use in Commerce ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Meghan...more
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Fourth...more
8/23/2024
/ Abandonment ,
Appeals ,
Certification Marks ,
Dilution ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Remand ,
Reversal ,
Trademark Litigation ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Suit...more
8/8/2024
/ Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Olympics ,
Sports ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Toms...more
7/12/2024
/ Advertising ,
Brand ,
Counterfeiting ,
Goods or Services ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Misappropriation ,
Sellers ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Taylor...more
5/21/2024
/ Declaratory Judgments ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
Likelihood of Confusion ,
Music Industry ,
Theater Productions ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks ,
Unfair Competition ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
David...more
4/24/2024
/ Cease and Desist Orders ,
Generic Marks ,
Intellectual Property Protection ,
License Agreements ,
Likelihood of Confusion ,
Trademark Infringement ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Chanel...more
3/25/2024
/ Appeals ,
Counterfeit Goods Regulation ,
DuPont Factors ,
False Advertising ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Settlement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Trial and Appeal Board ,
Trademarks ,
Vacated
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Fruity...more
2/22/2024
/ Acquired Distinctiveness ,
Color Marks ,
Inherently Distinctive ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Prior Use ,
Rule 11 ,
Trademark Application ,
Trademark Cancellation ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unions ,
USPTO
Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about:
Travis...more
1/30/2024
/ Email ,
Fraud ,
Intellectual Property Protection ,
Phishing Scams ,
Risk Management ,
Scams ,
Solicitation ,
Spoofing ,
Text Messages ,
Trademark Application ,
Trademark Ownership ,
Trademark Registration ,
Trademarks ,
USPTO
While the United States Patent & Trademark office is experiencing an inordinately long backlog, U.S. companies seeking to protect their marks internationally are feeling the impact of the extended wait time, and particularly...more
In an effort to speed up its slowing trademark registration turnaround times, the United States Patent and Trademark Office has shortened the deadline to respond to initial reviews of applications.
Trademark applicants now...more
With multiple indicators—including new trademark filings—suggesting the U.S. economy is heading toward a recession, can the lessons of previous economic downturns prepare us for what might be ahead?...more
Legal and marketing departments might sometimes seem like oil and water. Ask trademark lawyers about marketing or vice versa, and you might see some exasperated eye rolls. We’ve heard the stereotypes: The creatives in...more
In a complex merger or acquisition, there are many moving parts. Due diligence of trademark registrations can get lost in the shuffle. But thorough review of brand assets can help avoid pitfalls and maximize the investment. ...more
5/18/2022
/ Acquisitions ,
Due Diligence ,
Intellectual Property Protection ,
Mergers ,
Required Documentation ,
Trademark Application ,
Trademark Licenses ,
Trademark Ownership ,
Trademark Registration ,
Trademark Searches ,
Trademarks ,
Transfer of Rights ,
USPTO
“How long does it take to register a trademark?”
This is a common question from brand owners, and an important one. After all, registering a trademark is a significant step in protecting a brand....more