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Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167 [Audio]

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands. In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more

Kate Fairweather of Curtis, Mallet-Prevost, Colt & Mosle on Why Every Law Firm Needs a Podcast Strategy - Passle's CMO Series... [Audio]

With podcast listening at a record high, there’s a significant opportunity for law firms to reach their target audience. In episode 166 of the CMO Series Podcast, we dive into the world of podcasting and learn how an...more

Jeffrey Greenbaum of FKKS on Mastering Thought Leadership for Growth - EP1 CMO Series Rainmakers [Audio]

Welcome to the first episode of CMO Series Rainmakers, where we explore how the legal industry’s most influential leaders have leveraged thought leadership to build their brands, drive business growth, and strengthen client...more

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157 [Audio]

While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

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