Charlotte Knight

Charlotte Knight

Passle

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Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series... [Audio]

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

12/5/2023  /  Business Development , CMOs , Content Marketing , Content Strategy , Firm Leadership , Marketing Perspectives , Strategic Planning , Thought Leadership

CMO Series EP122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market... [Audio]

Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele. Today on the CMO Series Podcast, Cam Dobinson is lucky...more

11/29/2023  /  Business Development , Content Marketing , Content Strategy , Marketing Perspectives , Professional Development

CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing [Audio]

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more

11/8/2023  /  Business Development , Content Marketing , Content Strategy , Firm Leadership , Marketing Perspectives , Strategic Planning

Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm - Passle's CMO Series Podcast [Audio]

On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined our recent CMO Series Webinar to uncover the world of composable architecture and the...more

10/26/2023  /  Business Development , Content Marketing , Content Strategy , Marketing , Website Design , Websites

Delivering Successful Research Projects: What Legal Marketers Need to Know - Passle's CMO Series Podcast [Audio]

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers. Simon Hayhurst, Director of Hayhurst Consultancy, a B2B...more

9/5/2023  /  Business Development , Content Marketing , Content Strategy , Law Practice Management , Marketing , Marketing Perspectives , Research and Development , Thought Leadership

CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing [Audio]

Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional...more

6/29/2023  /  Artificial Intelligence , Business Development , Content Marketing , Content Strategy , Marketing , SEO , Social Media , Software , Websites

CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network [Audio]

Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we explore the power of networks and why building and sustaining strong relationships with...more

3/30/2023  /  Business Development , Content Marketing , Content Strategy , Diversity and Inclusion Standards (D&I) , Marketing , Women in the Law

Tom Elgar of Passle on the four pillars of effective content marketing in professional services - CMO Series Podcast  [Audio]

Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership with their intended audience. But what is often missing is the structure, strategy and...more

10/19/2022  /  Business Development , Content Marketing , Content Strategy , Marketing Perspectives , Thought Leadership

Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm - Passle's CMO Series Podcast  [Audio]

Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and business development activities. But with more data available than ever before, creating...more

9/13/2022  /  Business Development , Content Marketing , Content Strategy , Marketing Perspectives

Celebrating 50 episodes with our picks from the past year - Passle's CMO Series Podcast  [Audio]

We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more

7/26/2022  /  Business Development , Content Marketing , Content Strategy , Marketing Perspectives
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