Influencing has grown to a $21 billion industry. In response to the rapidly growing ubiquity of influencer-driven marketing, the Federal Trade Commission (FTC) has published numerous guidelines for influencers and advertisers...more
12/14/2023
/ Advertising ,
Brand ,
Disclosure Requirements ,
Endorsements ,
Exclusivity ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Intellectual Property Protection ,
Morals Clauses ,
Online Endorsements ,
Online Safety for Children ,
Regulatory Agenda ,
Social Media