Without good data, a vast majority of your technology implementations will fail.
Many organizations have lots of disconnected data and are drowning in vast amounts of data coming in from various technology systems....more
Schools, businesses, non-profits and other organizations need alumni relations programs to help with critical initiatives such as recruiting, fundraising/donations, sales/business development, referrals and general positive...more
In today’s data-driven decision-making environment, many businesses rely heavily on the accuracy, completeness and reliability of their data.
Poor data quality can quickly undermine these efforts, leading to costly...more
It was great to see everyone at LMA23, and we hope you had as great of an experience as we did.
Topics such as how to use AI effectively and responsibly, and the many new marketing technology services and software...more
In today’s digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies...more
Poor data quality in higher education institutions’ alumni programs is a problem we hear far too often. Data quality is vital to the university and program’s ability to accurately forecast various aspects of an alumni program...more
In the ever-evolving landscape of higher education, universities are increasingly recognizing the significant role played by their alumni program data. These programs serve as crucial bridges between educational institutions...more
It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program.
Many firms aren’t investing in creating...more
Spring is in the air, which means it’s time to get outside and also give your CRM system a refresh! Say goodbye to cluttered data and hello to streamlined efficiency....more
Nurturing and growing your client base is essential to the success of your firm and building and integrating your email marketing system with your CRM is an essential way to stay top of mind with your clients and keep your...more
Spring is a time for new beginnings, and what better way to kick off the season than by freshening up your data? Research shows that up to 30% of data degrades each year as people get hired, fired, move jobs – businesses...more
Many firms think once they implement a CRM system, all of their contact management issues will disappear, but alas, that is not the case.
CRM is not the answer to all of a firm’s contact issues, but it will help manage...more
Choosing the right CRM system is not an easy task. There are many options to consider and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of the costs in lost...more
In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers’ highly expensive time isn’t best spent entering or...more
I’m sure we’ve all heard the saying “an apple a day keeps the doctor away.” And you’re probably wondering what does this have to do with my CRM system.
Well, similar to eating apples, it is the little things you do every...more
How you categorize contacts in your CRM can play a big role in the success of email campaigns and general business development efforts. If you are hosting a private event in Scottsdale, Arizona or Atlanta, Georgia for a...more
Getting professionals to input or manage contacts in the CRM has always been a major goal and challenge for businesses. Firms have long struggled to convince users to consistently enter and maintain contact data. We think it...more
We hear a lot of buzz about big data, but what we really need isn’t more data – it’s better data. Research shows that up to 30% of our key CRM and other data degrades each year as people get hired, fired, promoted and change...more
Are you considering a new CRM? Before you decide to purchase a new system, a better and more budget friendly option may be to update and improve your current system and more effectively utilize what you have....more
To improve CRM adoption and contact data sharing, regular reporting is a must. The right reports can provide the key information and value that CRM users expect and also drive their interest and buy-in....more
If your CRM performance hasn’t been living up to your expectations due to a lack of communication, training or data quality, you aren’t alone. Respected research organizations have been saying for years that more than...more
Welcome to our annual roundup of CLIENTSFirst Consulting’s top-performing posts of the year! The world of marketing technology is constantly evolving, with new trends, innovations and best practices emerging all the time....more
Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more
A staggering up to 70% of CRM and other technology implementations fail to meet expectations. The problem has more to do with people and process than technology. You often don’t get a second chance to get buy-in to the...more
On the 12th day of CRM Chris Kringle Fritsch explained to me the importance of content and email marketing!
Content marketing is so important for any firm of any size. This importance is amplified due to the pandemic and...more