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Absolute Confusion: Did The Supreme Court Blunder In Raising The Bar For Trademark Parodies In Jack Daniel’s?

In Jack Daniel’s v. VIP Products, the U.S. Supreme Court was asked to decide whether a chewable “Bad Spaniels” dog toy shaped like a bottle of Jack Daniel’s whiskey violated Jack Daniel’s trademark rights. VIP claimed its dog...more

Bulletproof Trademarks: Why Brand Owners Should File A Section 15 Declaration Of Incontestability

Last fall, the maker of BLUE GOO pain relief products filed a trademark infringement lawsuit over a competitor’s GREEN GOO pain relief salve.[1] Trademark litigation can be long and costly. But the Court quickly dismissed...more

Killing Them Easier: USPTO “Reverses” the Federal Circuit on Genericness

Generic terms—terms that are primarily understood to be the name of a product or service—cannot be trademarks. For example, one cannot register APPLE as a trademark for (you guessed it) apples. When a trademark becomes...more

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