When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot.
That said, picking a striking color palette is just the first step....more
Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue.
“Traditionally, law firms have been led by older men. And this explains why so many law firms use the...more