We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls...more
Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”...more
Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more
9/18/2020
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Business Development ,
Diversity ,
Diversity and Inclusion Standards (D&I) ,
Firm Leadership ,
Law Firm Associates ,
Law Firm Ownership ,
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LGBTQ ,
Marketing ,
Minorities ,
Websites ,
Women in the Law
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more
As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more