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The Colors of Big Law, Part 2 - The most original and impactful color schemes in the legal industry.

When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot. That said, picking a striking color palette is just the first step....more

Speed: The Next Frontier for Law Firm Websites - The newest technologies are lightning-fast. And the benefits are real.

An emerging technology is transforming how websites look and work. It’s called React. And chief among its many benefits is speed. Thanks to a next-generation architecture, websites built with React (or similar front-end...more

Seven secrets to a spectacular diversity section - Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites

We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls...more

Six top diversity sections on corporate websites - Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites

Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”...more

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

The Most Dynamic Lawyer Photos. Ever. - Hard-learned tips for shooting striking photos of lawyers in action.

Strong visuals are often the key to creating an engaging website. And nothing creates a stronger emotional connection with visitors than beautifully shot photos of people. For law firms, this often means photos of your...more

Market Positioning for Law Firms: Part 3 - Positioning for Lawyers, Practices, and Industry Groups

As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more

Market Positioning for Law Firms: Part 2 - Occupying a distinct place in the minds of your customers

Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product...more

Market Positioning for Law Firms: Part 1 - Lessons from the Supermarket Industry

As odd as it sounds, law firms and supermarkets share certain business challenges. This is because they both operate in mature markets. And, as often happens in such markets, both law firms and supermarkets are experiencing...more

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