In my last blog post, I examined how the logos of the Top 50 law firms had evolved over the past five years. I found that little had changed. Most of the logos were (still) relatively simple type-treatments that used muted...more
Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish...more