Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more
9/18/2020
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Women in the Law
The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more
Strong visuals are often the key to creating an engaging website. And nothing creates a stronger emotional connection with visitors than beautifully shot photos of people. For law firms, this often means photos of your...more
As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more
Successful brands are about something. To stand out, a brand needs to occupy a distinct place in the minds of consumers. This is called “market positioning,” and it’s the first step toward successfully marketing any product...more
As odd as it sounds, law firms and supermarkets share certain business challenges. This is because they both operate in mature markets. And, as often happens in such markets, both law firms and supermarkets are experiencing...more