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Speed: The Next Frontier for Law Firm Websites - The newest technologies are lightning-fast. And the benefits are real.

An emerging technology is transforming how websites look and work. It’s called React. And chief among its many benefits is speed. Thanks to a next-generation architecture, websites built with React (or similar front-end...more

Seven secrets to a spectacular diversity section - Part 3 of a 3-part series about communicating ‘diversity’ on law firm websites

We recently reviewed the Diversity & Inclusion sections on hundreds of websites while conducting research for our last two blog posts. Along the way, we learned what makes Diversity content sing (and how it sometimes falls...more

Six top diversity sections on corporate websites - Part 2 of a 3-part series about communicating ‘diversity’ on law firm websites

Owing to nationwide protests over issues of racial injustice, practically every business in America has been thrust into a dialog about “workplace diversity.” And, as a result, all eyes are on the “Diversity and Inclusion”...more

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

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